Life insurance isn’t something most people think about every day. Most people don't think about life insurance until they actually need it. But by then, it can get expensive. So, how do you know when it’s the right time to buy life insurance?
Here’s a beginner’s guide to help you figure out when to get life insurance and why the timing is so important.
The best time to buy life insurance is when your life changes in a big way. Major life events often increase your financial responsibilities, which means more people depend on you. Life insurance helps protect them if something happens to you. Just got married? It’s time to get a policy. Have a new baby? You need one now. Bought a house with a big mortgage? You guessed it—get life insurance. The point of life insurance is to protect the people who depend on you financially. It’s like a safety net that makes sure your loved ones are okay if something happens to you.
Your age and health are super important for life insurance prices. The younger and healthier you are, the cheaper it is. A healthy 25-year-old will pay much less than someone who’s 40 for the same policy. Life insurance is cheaper for young people. So even if you’re not married and don’t have kids yet, getting a small policy while you’re young can save you a lot of money later.
Just started your first real job? That’s great! Life insurance might not seem important, but hear me out. If you’re making enough money to support someone else—or if you have debt that someone else might have to pay (like co-signed student loans)—it’s time to think about life insurance. It can help protect your loved ones from having to deal with your debts if you’re not there anymore.
As your responsibilities grow, so should your life insurance. When you start making more money, your need for life insurance goes up too. Buy a bigger house, have more kids, or take on more debt, and you’ll need even more coverage. More responsibilities mean more things that need to be protected if something happens to you.
Just quit smoking? Lost some weight? This is a great time to apply for life insurance—or even reapply if you already have it. Being healthier means you get lower prices. Insurance companies like to reward people who take care of themselves, and this can save you a lot of money on your premiums. Just make sure you apply while those health improvements are still recent and documented.
Here’s a hard truth: life insurance gets more expensive as you get older. Every year you wait, the price goes up. And if you get a health problem, the price can go way up. Buying life insurance early means you lock in a lower price for a long time. It’s one of the smartest financial moves you can make for your future.
Life insurance is really about peace of mind for both you and your loved ones. If you have people who depend on you, knowing they’ll be taken care of if something happens to you is priceless. No one likes thinking about worst-case scenarios, but life insurance isn’t just about you—it’s about protecting the people you care about. Getting a policy means you have one less thing to worry about.
Let’s talk about Mark. Mark is 28, just got married, and has a good job. He thinks he doesn’t need life insurance yet—until his wife talks about starting a family. He decides to get a policy now and locks in a great rate: $20 a month for a 20-year term policy. Fast forward five years—Mark now has a kid, a mortgage, and more responsibilities. If he had waited, that same policy could cost him $50 a month or more. Timing really does matter, and acting early saves you money.
There’s no perfect time to buy life insurance, but there are definitely wrong times—like after a health problem or when you already have a lot of financial responsibilities. Life insurance is about being proactive, not reactive. The earlier you get it, the more you save, and the better protected your loved ones will be. So, if you’re asking when to buy it, the answer is probably right now.
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*For people ages 40 and over, the average rate increase is 10% every 6 months. For all people regardless of age, the average rate increase is 6% every 6 months. Once you purchase, your rate is the same your whole term.
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