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See how Cardinal is transforming the way you buy life insurance—quick, easy, and trustworthy.

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Term vs whole life: How it works

Term life insurance policies

Affordable, Temporary Protection

Affordable, temporary protection for specific periods—perfect for short-term needs.

Whole life insurance polices

Lifelong Financial Security

Lifelong financial security with cash value that grows over time.


Frequently asked questions

  • What does life insurance cover?

    Describe the item or answer the question so that site visitors who are interested get more information. You can emphasize this text with bullets, italics or bold, and add links. Learn more about how it works.

  • What kind of life insurance does Cardinal offer?

    We offer both term life insurance (ages 20-65) and guaranteed issue whole life insurance (ages 65-85). Our term length options range from 10 to 30 years, with coverage amounts from $20K to $2 million, depending on what you qualify for. Learn more about our policies here.

  • But I have insurance through my employer, isn’t that enough?

    Employer-sponsored policies typically offer coverage that is about 1-2X your annual salary, which is a fraction of the coverage you need. Financial experts recommend having coverage that is about 10X your salary, which is why many people buy individual term policies to supplement their coverage through work. Learn more.

  • Who is eligible to apply?

    Age: All U.S. citizens and permanent residents ages of 20-85 can apply for coverage with Cardinal. If you’re 65 and under, you can own term coverage until age 80. If you are over 65, a guaranteed issue whole life insurance policy might be an easy way for you to get coverage quickly. Location: Cardinal is licensed and operates in 50 U.S. states and the District of Columbia, including the state of New York.

  • Can I speak with a real person?

    Yes—we’re happy to assist and support you anytime. You can get in touch with our customer success team by sending us an email at support@cardinallife.com.

  • How much life insurance do I need?

    A common and easy way to come up with a coverage estimate is to multiply your annual income by 10. Another way is to calculate your long-term financial obligations and then subtract your assets. The remainder is the gap that life insurance needs to fill. It can be difficult to know what to include in your calculations, so we created a life insurance calculator to help you determine your coverage needs.

  • Does Cardinal offer a money-back guarantee?

    Yes. Our application is 100% free and won’t affect your credit score. Additionally, each policy has a 30-day free look period with a money-back guarantee. So if you aren't satisfied, you are eligible for a full refund if you cancel within the first 30 days after purchase. After the first 30 days, you may cancel your policy whenever you want to, for any reason. There are no cancellation fees or penalties if you choose to cancel your policy. You can cancel your policy by calling or emailing us, and requesting a surrender form for you to sign electronically. We will cancel your policy upon receipt, and there's never any cancellation fees.

  • What makes Cardinal different?

    We’ve built an industry-leading product that is transforming how people apply for life insurance. Our proprietary underwriting engine algorithmically assigns each customer to the appropriate product so applicants can get the coverage that best fits their unique needs as fast as possible. Check your final, approved rates in a matter of minutes and get covered today.

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Lock in your best price today

If you're over 40, your life insurance rates can increase by 10% every 6 months you wait. With Cardinal, it only takes 5 minutes to lock in your best rate.

The Life Insurance Blog

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By Pep Dekker October 29, 2024
Newlyweds, Protect Your Future Together: Why Life Insurance Matters After 'I Do' Marriage is a rollercoaster of love, excitement, and big dreams. You’ve said “I do,” danced the night away, and maybe even enjoyed that dreamy honeymoon where everything felt perfect. But reality hits once you unpack those bags—building a life together also means getting real about money and responsibility. But now that the wedding bells have quieted and the confetti has settled, it’s time to tackle some of those practical aspects of building a life together. One of the most important financial steps you can take as newlyweds is to think about how to protect each other, come what may. Okay, so life insurance doesn’t exactly scream romance. It’s not as glamorous as a weekend getaway or an anniversary surprise. But you know what's genuinely romantic? Making sure your love story is bulletproof, even when life throws its worst at you. It’s about showing your partner that, no matter what happens, you’ve got their back. Life insurance is more than paperwork—it’s a way of saying, 'I love you enough to protect our dreams, no matter what.' It’s about ensuring your financial plans don’t crumble when the unexpected happens. Here’s why life insurance should be an essential part of your post-marriage finances and how to get started. For more details on life insurance, check out The Balance's life insurance guide . For more information on life insurance basics, visit NerdWallet's guide . As newlyweds, you’re building a life together, which means making sure your partner is protected, no matter what. One of the most important steps you can take for your new family’s financial future is buying life insurance. Here’s why life insurance should be an essential part of your post-marriage finances and how to get started. 1. Protecting Your Spouse When you get married, you and your spouse become each other's primary financial support system. Whether you're both working, one partner is a stay-at-home spouse, or you’re planning to start a family soon, life insurance provides financial security if one of you is no longer there. Imagine losing not just your partner but also their income or the ability to cover day-to-day expenses. Life insurance ensures your spouse can maintain their lifestyle and cover expenses like rent or mortgage payments, bills, and even future costs like education. For example, if you’re both contributing to a mortgage, having life insurance means that if something happens to one of you, the surviving partner won’t have to worry about making those payments alone. Life insurance gives you peace of mind, knowing that your spouse will be financially taken care of, no matter what happens. 2. Covering Debts Together Marriage often means combining finances, and that includes debts. Whether it’s student loans, credit cards, or a mortgage, taking on debt together means you both have a shared responsibility. If one of you were to pass away, those debts don’t just disappear—they become the responsibility of the surviving partner. Life insurance can help ensure that those debts are covered, so your spouse isn’t left with a financial burden they can’t handle on their own. Term life insurance is often a good choice for newlyweds because it provides affordable coverage during the years when debt is typically at its highest. To learn more about term life insurance, see this overview from Life Happens . To learn more about term life insurance, check out Investopedia's explanation . For example, if you have a 30-year mortgage, a 30-year term life insurance policy can be an excellent way to make sure that debt is covered if something unexpected happens. 3. Planning for the Future Many newlyweds have big dreams for their future—buying a house, starting a family, traveling the world, or building a business. Life insurance plays a key role in ensuring those dreams can still happen, even if life throws you a curveball. It’s not just about covering immediate expenses; it’s also about giving your partner the ability to continue working toward the future you both envisioned. If you plan to start a family, life insurance becomes even more important. It helps ensure that your children will be provided for, even if one parent is no longer there to contribute financially. By planning ahead now, you can make sure that the life you’re building together stays on track, no matter what. 4. Term vs. Whole Life Insurance There are two main types of life insurance that newlyweds should consider: term life insurance and whole life insurance. Term Life Insurance: This type of insurance covers you for a specific period, like 10, 20, or 30 years. It’s typically more affordable and provides the financial protection you need during the years when your responsibilities—like debts and raising a family—are at their peak. Term life insurance is often the best choice for newlyweds because it offers high coverage at a lower cost, making it easier to fit into your budget. Whole Life Insurance: Whole life insurance provides lifelong coverage and includes a savings component that builds cash value over time. While it’s more expensive than term life insurance, it can be a good option if you’re looking for coverage that lasts forever and a way to build financial assets. Whole life policies can also be used as a financial planning tool, but they may not be necessary for every couple, especially when just starting out. 5. Budgeting for Life Insurance As newlyweds, you’re probably trying to balance a lot of financial priorities—saving for a home, paying off debts, and maybe even setting aside money for future children. Life insurance might feel like an extra expense, but it’s actually one of the most important investments you can make in your future. The good news is that life insurance is often more affordable than people think, especially if you’re young and healthy. Start by determining how much coverage you need. A common rule of thumb is to get a policy that’s worth 10 times your annual income. Then, shop around and compare quotes from multiple insurers to find the best rates. There are many online tools that can help you get started, such as Bankrate's life insurance comparison tool , and locking in a policy while you’re young will save you money in the long run. 6. Working with a Financial Advisor If you’re unsure about how much life insurance you need or what type of policy is best, consider working with a financial advisor. An advisor can help you assess your financial situation, understand your options, and make sure you’re getting the right coverage for your new life together. They can also help you understand how life insurance fits into your broader financial plan and ensure that you’re making the best choices for your family’s future. Conclusion: Building a Secure Future Together Marriage isn’t just combining last names or sharing a Netflix account—it’s about creating a future where both of you feel safe and secure, regardless of what life hurls in your direction. While life insurance might not be something you discuss over a romantic dinner, it’s one of the best ways to protect your partner and show just how committed you are to their well-being. Think of it as another promise you make to each other: that you’ll do everything in your power to keep each other safe, even in the face of life’s uncertainties.  By making life insurance part of your financial plan, you’re not just covering debts or future expenses—you’re ensuring that the dreams you’re building together today have the best possible chance of coming true, no matter what. So, take the leap, explore your options, and secure your happily ever after by making life insurance a key part of your financial foundation. Your future selves—and your partner—will thank you. Life insurance is an essential part of post-marriage finances that helps provide stability, cover debts, and keep your dreams alive even in the face of unexpected events. By choosing the right coverage and planning ahead, you can give each other the ultimate gift: peace of mind. Start exploring your options today, and make life insurance a key part of your financial foundation as newlyweds.
A living room with a brown couch , white chairs , a coffee table and a large window.
By Pep Dekker October 29, 2024
Life Insurance for Self-Employed & Freelancers If you're self-employed or a freelancer, you already know how important it is to protect yourself and your family. You’ve worked hard to build your business from the ground up, and your income depends entirely on your ability to show up and get the job done. Unlike traditional employees, you don’t have access to employer-provided benefits like life insurance or paid leave. Everything—from generating income to planning for the unexpected—falls squarely on your shoulders. So, what happens if you’re suddenly not around to bring in that income? It’s a sobering thought, but one that freelancers and self-employed folks need to confront head-on. Life insurance isn’t just another financial product—it’s a way to make sure your loved ones are financially protected no matter what happens. Whether it’s covering your mortgage, keeping your kids’ college dreams alive, or making sure your family can maintain their quality of life, life insurance is your way of ensuring they’re taken care of if you’re not there to do it yourself. Let’s dig into why life insurance is non-negotiable for freelancers and what options are out there. For more information on why freelancers need life insurance, check out this article on NerdWallet. You don't have the benefits that traditional employees might get, like employer-sponsored life insurance, so it's on you to make sure you're covered. Let’s dig into why life insurance is non-negotiable for freelancers and what options are out there. For more information on why freelancers need life insurance, check out this article on NerdWallet . 1. Why Life Insurance Is Important for Freelancers When you’re self-employed, your income is unpredictable. One month you’re flush, the next you’re hustling just to cover the bills. Life insurance is what keeps your loved ones afloat if you’re not there to do it. It means they won't be stuck with your debts or left without income. Since you're responsible for everything—from bringing in cash to managing expenses—having a financial safety net is the smart move. If you have dependents, like children or a spouse, life insurance is even more crucial. Without a steady paycheck or group benefits, your family would be left to manage all the bills alone. Life insurance helps cover living expenses, debts, and future costs like your kids’ education. It’s about protecting the people who rely on you. 2. Types of Life Insurance Available There are two main types of life insurance to consider: term life insurance and whole life insurance. Term Life Insurance: This type of insurance covers you for a set period, like 10, 20, or 30 years. It’s straightforward and affordable—if you pass away during the term, your loved ones get a payout. For freelancers, term life is usually a great choice because it gives you coverage without a huge financial commitment. Whole Life Insurance: Whole life insurance covers you for your entire life and includes a savings component that builds cash value over time. For more details on term vs. whole life insurance, see this guide on Investopedia . It’s more expensive, but it could be a good option if you want lifelong coverage and a way to save that you can borrow against. But honestly, if you’re on a tight budget, the high premiums may not make sense. 3. How Much Coverage Do You Need? Figuring out how much coverage you need can be tricky, but here’s a good rule: get enough to replace your income for at least 10 years. Also think about your debts, like a mortgage or student loans, and future expenses, like your kids’ education. The goal is to make sure your family doesn’t face financial hardship if you’re not there to support them. For example, if you earn $50,000 a year, consider getting at least $500,000 in coverage. That way, your loved ones will have enough to cover their expenses and maintain their quality of life while they adjust. 4. Choosing the Right Policy When choosing a life insurance policy, make sure to compare quotes from different providers. There are plenty of online tools that make comparing rates easy. Look for a policy that fits your needs without draining your bank account. If your income isn’t steady, a term policy with a lower premium might be the way to go so you can keep coverage even during lean months. It’s also worth working with an insurance agent or financial advisor who gets the freelance life. They can help you find a policy that makes sense for your situation and answer any questions you have. 5. What About Business Expenses? A common question freelancers ask is whether life insurance premiums can be deducted as a business expense. In most cases, the answer is no. Life insurance premiums are typically considered a personal expense unless the policy is directly related to your business—like key person insurance. So, you’ll need to budget for premiums as part of your personal expenses. Conclusion: Protecting Yourself and Your Family Life insurance is a key part of financial planning for freelancers and self-employed people. It also provides stability and peace of mind for your dependents, ensuring they are financially protected if something happens to you. It ensures your loved ones are protected if something happens to you. Without the safety net of employer-sponsored benefits, it’s on you to find the right coverage.  Think about your budget, the type of policy that makes the most sense, and how much coverage will provide real peace of mind for your family. Don’t wait—taking action now can make all the difference later.